Authentic, Healthy and Organic Indian Cuisine is the Next Big Thing
India is the second largest producer of food in the world and Indian food is known globally for its unique taste. Given the cultural diversity in India, Indian cuisine reflects a mix of Central Asia, Southeast Asia, Middle Eastern and Persian and varies from region to region. Culinary tourism to India is growing rapidly as the country’s culinary traditions continue to attract international attention. Indian food brands are now being shelved in prime space in retail chains across the United States and Europe and there is tremendous excitement about authentic Indian food in 2013. India Foodex 2013 will be held in Bangalore from 23 to 25 August 2013, while GrainTech India 2013 and DairyTech India 2013 are running for the fourth and third years respectively.
Moreover, the food industry is all abuzz with excitement about organic food. Demand for authentic Indian food prepared with organic ingredients is on the rise. There is also a growing trend in families taking up organic farming. Hence, this year will be a great treat for travelers not only to try different local Indian dishes and cuisine but also healthy, organic Indian food. There is an abundance of cheap flights to India in 2013 for gourmet travelers who are looking for this unique opportunity to experience authentic and healthy taste buds. Here are a few tips on how to find authentic, healthy and organic food in India.
- Go for reputed Indian restaurants serving authentic Indian cuisine. More restaurant menus are featuring organic ingredients in their dishes.
- Attend organic cooking classes to learn how to cook delicious and healthy Indian dishes.
- Stay with a host family who have an organic garden and learn how to cook the local food.
- Join ‘Incredible Tiffin’ which is a campaign launched by the Indian Tourism Ministry to introduce the wide array of Indian cuisines to foreign tourists.
According to The Times of India, a survey conducted by Associated Chambers of Commerce & Industry of India found a major shift in consumer preferences for organic foods. There was a substantial rise in consumption of organic food products in the past five years among two-thirds of high-income Indian households. Rising health consciousness and higher disposable income are the main drivers behind the purchase of organic foods in India. Even though organic foods are more expensive than traditional foods, parents are becoming more concerned about their children’s health and diet.
Among the organic food, vegetables (68%) were the most popular, followed by fruit (52%), fruit juices and pulses (51%), food grains (50%) and milk (45%). Local brands such as Conscious Foods, Morarka Foundation, Organic India and Eco Farms have opened their stores in major cities like Delhi, Kolkata, Mumbai, Pune, and Chennai.
Authentic, healthy and organic Indian cuisine is the trend to watch in 2013.
Vijay Khanna is a food and travel writer who specialises in seeking out the tastiest food in Asia
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